my writing
a collection of press releases and analytics highlighting my writing style and technique. some based on assignment, some just for fun!
1
A self-initiated press release announcing Chili’s new “Wicked”-themed
margaritas, created to highlight the Tex-Mex chain’s bold, playful brand identity.
2
A creative, editorial-style press release outlining Cracker Barrel’s brand refresh, the audience response, and the company’s effort to balance modernization with its longtime traditions.
3
A MCC3420: Consumer and Audience Analytics class assignment. i analyzed WUFT news and public media google analytics and talkwalker data to assess audience behavior, traffic patterns and sentiment. i developed strategic recommendations to improve SEO, increase user return, and strengthen WUFT digital engagement
4
A PUR3000 class assignment: a creative press release on a humorous
trademark dispute between two disaster-prep campaigns.