resume.

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Account Executive | B'z gelati

Develops creative promotional graphics using Canva that align with the client’s brand vision
Leads the creation and execution of a monthly content calendar, sustaining daily publishing cadence and increasing engagement by 70%
Conceptualized and executed a campus-wide scavenger hunt campaign to increase brand visibility and community involvement

Social Media Manager

Accelerated Instagram engagement by 69% and grew follower count by 14% from August
Produced and scheduled high-impact social content using Canva, Adobe Creative Suite, Hootsuite, and Later to optimize reach and consistency
Created and edited trend-aligned short-form video content for Instagram Reels, maintaining brand professionalism while increasing audience viewing

Barista & Brand Designer

Increased brand-specific apparel sales account for nearly 24% of total merchandise revenue from Jan. to Nov. 2025
Developed and launched a seasonal merchandise line (bucket hats, t-shirts, tank tops) aligned with menu branding
Cultivated customer relationships through personalized service, while excelling in a fast-paced specialty coffee environment during peak hours, enhancing customer loyalty and repeat business

Social Media Strategist | Buboy

Directs content strategy for Buboy HQ account, resulting in 25% engagement growth and 29% follower increase
Strategizes EP and album rollouts by developing coordinated digital content strategies across fan accounts, leveraging trend adoption and strategic posting to drive Spotify streaming growth

Vice President of Membership & Finance, Member, Ambassador

Directs comprehensive membership growth and retention strategy for a 100+ member chapter, increasing attendance and strengthening chapter-wide participation initiatives
Optimizes chapter communications by leveraging Mailchimp to manage targeted email campaigns, enhancing message clarity, visual consistency, and member participation
Collaborates cross-functionally with executive board members to design and execute strategic programs and events that increase member interaction and elevate chapter visibility

Campaign Committee

Led outreach campaigns to bring visibility to amplify advocacy movements, “Dump the Dump” and “Stand up 4 Springs”, promoting environmental awareness and civic involvement on campus
Assists with campaign messaging, social media strategy, and creative assets to drive student participation and community visibility
Coordinates partner outreach and event logistics with student organizations, leveraging Google Workspace and Canva for project management