campaigns
mock-ups | redesigns | projects
collaborative PUR4932 project developing a cohesive brand campaign with refreshed drinks,
plush prototypes, and cross-platform creative assets
a self-initiated passion project after indulging in an episode of emma chamberlain's podcast "anything goes."
the pitch deck explores a hypothetical collaboration between chamberlain coffee x co--star. this campaign includes co-branded product mockups, a fully fleshed out pop-up experience, research methods, KPI's, and more.
a comprehensive rebrand for PUR4932. developed a relaunch plan for the local Gainesville business, Midnight Cookies. featuring a refreshed visual identity, phased rollout, UF-connected Gen-Z influencer strategy,
KPIs, objectives, and crisis management framework
a launch party pitch celebrating ROWDY Magazine’s 13th volume through reflection, rebirth, and radical self-expression. grounded in earthy textures, recycled elements, and vintage silhouettes, the concept merges nostalgia and sustainability with glamour
mid-term assignment turned passion project for PUR4932: a full brand redesign for Etolique
Boutique, combining a brand audit, visual concept development, and art direction to create a
modern, cohesive identity infused with my personal creative style.
pr campaign collaboration concept for PUR3500: Introduction to Public Relations
collaboration between StoryCorps, a national nonprofit, and a selected issue identified by the United Nations
This document highlights goals, strategy, SMART objectives, scheduling, press releases, and global strategy
self-initiated portfolio project, reimaging Jelly Job packaging to align with NYX’s bold, Gen-Z driven brand identity. redesign features vibrant color palettes, playful typography, and dynamic graphic elements, paired with a jelly-inspired texture to enhance visual interest.